The ambitious folk behind shop.co.uk asked us to help them redesign their site interface and advise on usability so their ecommerce mega-site could take on the likes of ebay and amazon marketplace.
Shop's proposition is simple: they are the cheapest e-commerce platform for sellers. The site also has one of the best URLs possible for UK customers.
So, it was Chroma's job to devise a site experience that would ensure sellers signed up and shoppers signed-in. Having said that, shoppers don't even need to sign-in as shop.co.uk's nifty platform allows them to get all the way to the point of entering card details before email addresses are asked for.
Chroma created a site front end that provides a safe, comfortable and easy to navigate environment for customers and enables thousands of individual products from flat screen TVs to organic food bars to be easily sorted and displayed in a stylish framework which applies a graphical consistency and allows for the *ahem* varying quality of product shots.
In short Chroma were able to apply the missing ingredient to a shopping site - style.
As the site goes live and the operation takes off, we're already looking at new logos and mobile browsing...
Watch this space!
We believe successful digital products COMPEL, ENTERTAIN and INTERACT. We have forged an impressive reputation in the digital world by ensuring our products are structurally robust and technically able to reflect those core values. More
