iCard

Chroma has developed the most comprehensive racecard in the horse-racing world by joining forces with Racing UK and the Press Association Sport.

Racing UK (the premier online horseracing TV channel) and PA Sport (the leading news and data specialists) commissioned Chroma to develop the application for the Racing UK site and for sales to all betting and gaming customers.

The iCard analyses more than 60 weighted race-form parameters for every horse and is backed by historical data from more than 15,000 previous races. It covers every event in the UK, Ireland and South Africa and gives a predicted outcome for each race.

The application predicts the outcome of races as accurately as possible. PA Sport offered their market-leading database of all races with form for horses, jockeys, trainers, courses and past results. This hugely detailed information allows greater in-depth analysis and the most accurate predictions.

Racing UK provides the ability to view live video of races as well as a comprehensive archive video library.

The design is interactive and animated giving the user the ability to choose between different form parameters. It appeals to both the experienced racegoer and the casual punter by containing full deep form combined with an ease of use and accessibility.

The iCard was designed to be integrated into third party sites and has successfully been sold to a number of online betting companies internationally including Blue Square, 888, Betfred and Digibet (German). Chroma handled all these integrations.

The continued success of the iCard has been highlighted by PA Sport naming Chroma as their Preferred Technical Provider while Racing UK commissioned Chroma to design and build the top-selling horse racing iPhone app (search ‘Racing UK’ in the iTunes App Store or click here) and mobile site.

In addition the iCard was short-listed for a prestigious Sports Industry ‘Best Use of Digital Communication in Sport’ award in June 2010 and leading digital agency magazine New Media Age nominated the iCard for the 2010 Sport Effectiveness award.