Are you a cool cat on the dancefloor like Cha-Cha Digregorio? Or maybe you’re always there for your friends like Frenchy or up for a laugh like Bettie Rizzo. Find out which Grease character you are most like by taking our too-cool-for-school quiz.
Sky1HD wanted to bring the excitement of the hit TV series Grease: The School Musical to a social level via Facebook and Chroma was the agency chosen to do it. So we built a stunning viral application Facebook subscribers could add to their profile.
The application consisted of three different parts. The main attraction is the Grease Quiz where subscribers can answer a bunch of questions to find out which character in the story they would be. They can also post their result on their wall for their friends to see (that’s where the viral bit plays its part).
The second part of the application gives subscribers the chance to create a special group on their profile for their own 'Pink Ladies' (best friends).
Every friend that the subscriber adds is sent a message requesting them to accept their friend’s invite to be in the 'Pink Ladies' group and install the application themselves.
The final part of the application lets the subscriber send Grease-themed gifts to their friends, from T-birds jackets to a strawberry milkshakes.
On time, on budget, on Facebook. Remember, Grease is the word.
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