Virgin TV channel Bravo asked us to create an integrated digital marketing campaign consisting of multiple rich media ad formats and a destination microsite for Bravo TV's The Unit - Series 2.
Bravo's flagship show, The Unit - Series 2 is an action-packed drama that follows a covert team of Special Forces operatives as they risk their lives on undercover missions around the globe. Meanwhile, their families maintain the home front, protecting their husbands' secrets.
Ad creative featured flash, flash video and extended actionscripting to produce a campaign employing multiple videos, interactive expanding features and advanced gameplay.
The destination microsite complemented the ads with flash video and other rich content.
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