Setting up a Google Adwords or other Pay Per Click (PPC ) campaigns may not be rocket science but to get the most out if it, at the lowest cost, requires intricate knowledge of landing page optimisation and bidding and keyword matching techniques. Most companies do not have this knowledge and lack time to keep their campaigns aligned with these issues. We are happy to apply our knowledge and expertise to get the best return on your advertising investment.
Pay per click (PPC) is an internet advertising model used on websites, in which advertisers pay their host only when users click on their ad. With search engines, such as Google, Bing, and Yahoo!, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. For an example of a content site PPC campaign, have a look at the campaign we ran for Bravo. Our primary focus when it comes to PPC, however, is related to search engine PPC. Search engine PPC adverts are the sponsored links you will notice on the side of search engine results pages.
Chroma uses search engine PPC for two main purposes. Firstly, it is used as one element of the entire SEO process by providing a real time platform for testing keywords and adverts on search engines. Google Adwords provides one of the best platforms for conducting this type of research due to its accurate tracking, flexibility and detailed statistical breakdown for every campaign.
The second way PPC is used is as an advertising function on its own with the objective of diving traffic to the advertiser website.
These campaigns provide very in-depth reporting, making it quite a challenge to recognise important elements to you campaign. That's why we set out clear objectives prior to engaging any PPC campaign and provide regular feedback reports and recommendations once campaigns are active. From the process of identifying keywords that are relevant to your service or product to bidding on those words and finally writing the adverts, Chroma will be there to give professional direction.
Chroma can set up continuous or ad hoc PPC campaigns. Continuous campaigns provide you with a constant source of visitors who are interested in the services you offer. But if you sell products or services that fluctuate seasonally, or perhaps you are planning a short weekend-sale or exhibition, then ad hoc PPC campaigns are perfect. Once again, it does require a great deal of thought and some advanced planning to ensure positive results. Our experience in this regard has helped many of our clients such as Racing UK achieve very positive results.PPC advertising is the most effective and efficient method of advertising. Make sure you get the most out of it by speaking to us.
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