Services: Email marketing
Chroma's talented designers and developers, versatile copywriters, an easy-to-use email content management system featuring an impressive suite of monitoring and reporting tools means we can develop and implement email or newsletter marketing strategies (according to your specific needs) that can achieve significant return on investment. We are able to run local or international campaigns for companies across all sectors.
Why use email marketing?
- Successfully engage your customers in constructive dialogue
- Targeted way of launching new products or services with a call to action
- Provide accurate real-time reporting of user interaction
- Add an inexpensive marketing method to your marketing mix
- Build fast brand loyalty and increase you subscriber base substantially
By using Chroma to manage your email marketing campaign you can be sure of the following:
Design
- Professional, aesthetic email design based on purpose, target audience and call to action
- Compatibility across multiple email platforms
- Optimised website integration
Delivery
- Compliant with stringent UK, European, US and international opt-in legislation
- Full spam testing and email client rendering testing
- Emails sent to every address on your subscriber list at the time you choose
- Reporting tools that provide real-time statistics such as:
- Email response
- Links clicked
- Bounce rates
- Churn rates (people who unsubscribe)
- Emails that are passed on to friends
- Chroma can save you time by compiling periodic summary reports, giving insight into valuable trends and information that will help you customise future email marketing campaigns.
Bespoke Content Management Systems (CMS)
Chroma can develop a range of bespoke email and newsletter templates that can be uploaded through a dedicated email Content Management System (CMS).
This gives you the ability to craft email and newsletter content, while maintaining your branding and layout criteria.
In essence, you manage your own email marketing campaign process from build and send right through to reporting.
Price
- Activities-based costing means you pay per activity, hence no monthly costs
- Costs vary depending on complexity of campaigns, but are extremely cost effective. They include:
- Email concept design & layout
- Copywriting
- CMS development
- Email delivery
- FREE Real-time reporting
- We also offer add-on services tailored to your own business requirements, such as:
- List management
- Periodic report summaries
- Spam testing
- Reusable template designs
Contact Chroma today to discuss how we can improve your email marketing and arrange a demonstration.
